Disney’s demographics vs psychographics

damaged UPS box
The good news is nothing was damaged or lost. Two boxes from Dallas arrived yesterday. This one had my business clothes. The other box, three times heavier, had the classroom learning materials.

 

damaged UPS box
How? Why? What if?

 

*Disney’s* demographics vs psychographics apply to anyone and anything.

This is a mind-blowing and game-changing concept because i’ve never seen anyone but Disney (in my 30 years there) focus on psychographics.

Focusing on psychographics is uncomfortable for people and organizations because they’ve never been exposed to it.

When we’re uncomfortable, we generally shy away – ignore.

Don’t.

Recap…

Demographics = customer needs

Psychographics = customer’s unidentified wants, unidentified positive and negative stereotypes, unidentified positive and negative emotions.

Knowing your customer’s psychographics give you countless ways to exceed their expectations.

Wow!

First sentence in this post…replace *Disney’s* with *world-class organization’s*.

 

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Had a hunch it was going to be significant

Holy Family Orlando Catholic Church
Last night as i arrived for “Lector practice”.

 

Holy Family Orlando Catholic Church
Zoomed in from same spot.

 

Had a hunch it was going to be significant.

What?

This Sunday’s reading.

Haven’t been to “Lector practice” in years.

Why?

A busy travel schedule for starters.

i didn’t go last night to practice.

i went for clarity.

And sure enough, “Reader one” (my assignment) has a significant responsibility on Palm Sunday.

Years ago i was caught not knowing. i did fine. But i was scared to death for being ignorant.

 

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How much are you worth?

silence
Only in solitude and self-reflection will our deepest questions be answered.

 

How much are you worth?

In business, the easiest way to get a true reading is to quit working for someone else and go out on your own.

If you’re not willing to do this, it’s quite possible your sense of worth is grossly inflated.

In life, in the spiritual realm – depending on your convictions – your self-worth cannot be measured. It is far too great to calculate.

It’s quite possible that your spiritual self-worth is grossly deflated.

 

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Christmas wins with presents, Easter wins with purpose

Donald Duck egg at Epcot
Lunch in Japan yesterday. Easter egg?

 

Christmas means nothing without Easter.

Yesterday’s message during the 4th Sunday in Lent was how Jesus questioned what was happening.

Was he really supposed to walk right into his certain death?

Like we question.

And questioning can lead to doubt.

Doubt to fear.

Fear to resistance.

 

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In the spirit of personal development

road signs near Magic Kingdom
Last night biking home from dinner.

 

The Voice icon
Last night. A photo to remind me where to resume play of the recording.

 

In the spirit of personal development…

Ask these questions instead of the opposite, and traditional, questions adults ask kids and teens.

What did you disagree with today?

What did you fail at this week?

How would you solve this problem?

Great question. Why don’t you figure out the answer?

What would it take to do that?

How did you help someone today?

 

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

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