Marketing amplifies

Disney Keynote speaker Jeff Noel name tags
Picture’s worth a lot of words.

Marketing’s job is to amplify the spirit of a product or service.

Why?

Because every other product or service that competes with yours is trying to do the same as you, only better.

This is the one, small-business imperative that most owners under-focus on.

Why?

Because it often always sounds like bragging.

Photo recap:

  • Disney longevity
  • Disney DNA
  • Disney Institute
  • TEDx Talk DNA
  • Paradox of palm trees
  • Over-focus example

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Officially war crimes

Official US declaration.

Today, one month into the Russian invasion, the United States is officially declaring the Russian military has committed war crimes. The overwhelming video footage makes it unmistakable.

President Biden is in Europe today meeting with NATO allies…

Hopeful that well before this post publishes in late October the war will be over. And all those guilty of war crimes are held to the highest accountability the law permits.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

For every million

man taking pictures in the mountains
Average hundreds of photos and videos daily while in the mountains. Or anyplace wild. Bad things rarely happen to people in the wild, but they do happen. Same in an HOA.

For every million dollars over the Homeowner’s Association (HOA) one-million dollar policy, it’s easy to figure out the financial liability.

$10,000.00 for each million dollars owed the defendant(s).

If the HOA is sued for $3,000,000, then the HOA must cover the two-million dollars the policy doesn’t cover.

Now, each lot owner’s liability increases to $20,000.00

In a litigious world, being sued for $10mil, or $20mil, could happen.

Let’s play out the lower $10mil scenario.

This is $90,000.00 per lot to cover the nine-million not covered by HOA insurance.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

Disrespectful Religions?

two men in a parking lot at Disney
The morning began with a three-mile walk with a High School buddy at Disney’s Saratoga Springs Vacation Club. Rene and i (along with Charlie H) were Tri-captains of our division-champion Football Team in 1976. Our “problems” are different, yet the same (lifelong).

Everyone feels the stress from two years of Covid. It’s February 20, 2022 as this is composed. We are possibly days away from “a Third World War” if Russia invades Ukraine. i always say that everyone is going through a hell no one knows about.

Those three things alone are enough to push anyone to the edge.

Life is hard.

Life is glorious.

We have to get to live with both.

Those who consider themselves a role-model for others – and possibly THE role model for society – are never permitted to be disrespectful to innocent, common, everyday citizens.

Yet why does so much noise come from some Churches?

Not having a proper answer is confusing.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.

We will rise together

A leader’s job is to envision a future not only better than now but much better than now.

Can you see the Windermere (Baptist) Lakeside Church harmoniously co-existing as a vital emotional-wellbeing island in a sea of residential communities?

i do.

My hyper-local dream is that everyone else does as well.

PS. If you didn’t watch the video above, please know it’s a gift worth opening. Happy present moment. Peace, blessings, and love.

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This website is about our SPIRIT. To enjoy today’s post about our WORK, click here.