It is not a sin, nor self-absorption Random license plate yesterday in Gold’s Gym parking lot. Most of us skip this step because it seems to go against the very thing we are trying to do. Love others. Love yourself first or you will never unleash your full potential. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.