Favorite Character? Backcountry marketing materials. . Son, remember who you are.dad . Lion King (Simba) reference implied. . • • • • • This website is about our SPIRIT. To enjoy today’s post about our WORK, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.