Never do it for the money A book is simply a business card. There’s always a chance your book’s message may go viral. Viral is like hitting the lottery, the odds are against you. Never publish a book thinking it will make money.dad • • • • • This website is about our SPIRIT. To enjoy today’s post about our WORK, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.