Serve Like You Mean It My Toolbox for classroom teaching: common sense, questions, paradox…leads to action. Serve Like You Mean It is a potential third Disney Business book title.dad • • • • • This website is about our SPIRIT. To enjoy today’s post about our WORK, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.