What advice would anyone give someone who is about to write a welcome to “blah-blah-blah” company’s newsletter – you know, the place to go to get the latest and greatest from “blah-blah-blah”?
What say ye?
Well, for starters, please don’t be formulaic.
Secondly, surprise the heck out of the receiver.
And by reasonable, i mean reasonable for someone who’s compelled and super-willing to try things that might not work.
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