Who can you trust? Santa, or, jeff noel. Both seem reputable because of their extensive world-class experience. Photo: South America. Who can you trust to tell you the best way to study, think, plan and build a culture by design?dad • • • • • This website is about our SPIRIT. To enjoy today’s post about our WORK, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.