Your people are your brand.
And the way they do their jobs directly affects your reputation.
Same with music.
The Grateful Dead never had a big hit, yet they had rabid fans – Deadheads – and they were reported to be one the highest grossing tour bands of the 60’s and 70’s.
You either loved them or you didn’t.
They loved making the kind of music that brought them the most joy.
Same with writing.
First and foremost, make sure you write in a way that brings you joy.
And write in a way that is easy for you.
Easy and joyful are good.
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