Serving is leading, but is leading serving? Blinding flash of the obvious? Serving is leading, but is leading serving? Seems like a trick question, no? Maybe the safe answer is, it depends. And maybe it depends on where money falls into the equation. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.