We hurt because we have expectations that we can avoid pain and suffering The expectation is that this little book puts a dent in the Universe. It would be easier to lower the expectations. We hurt because we have expectations that we can be the exception and somehow avoid pain and suffering. Do the math. No one is immune. Ever. In the history of the world. Why would it be any different for us? Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.