Initiate feeling

Disney Brand Loyalty former program slides
Disney Institute Brand Loyalty program never generated enough demand to keep it going. Same with our Creativity and Innovation. Guessing it was a Sales issue, not a content issue.

Initiate feeling.

Emotion trumps everything.

We do not remember what you said, but we do remember how we felt in your presence.

Covid19 has opened the flood gates for advice on how to stay connected to your customers with a global pandemic.

Truth be told, the best companies were doing this all along, not as a global pandemic panic response.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.