Emotion trumps everything

  In an emotionally-perfect world, the path your loyal customers take with you would be a straight line going on forever. Hear about your product. Buy your product. Use your product. Transform their life. Recommend to everyone. Buy more of your product. Repeat. In reality, this journey is like a vacation tour with stops, experiences, […]

While today is this, it is also almost this

  While today is this (Disney retirement 4th anniversary), it is also almost this… The 10th anniversary of incorporating Mid Life Celebration, LLC. So yeah, January 1, 2009, i officially registered my small business and got a tax ID. The first six years had no revenue. Can you imagine? No, seriously, can you imagine? i […]