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Emotion trumps everything

Bicycling on Sanibel Island
Simple pleasures, like bicycling to breakfast and then biking back to the beach and leaning (parking) your bike against your cottage.

 

In an emotionally-perfect world, the path your loyal customers take with you would be a straight line going on forever.

Hear about your product.

Buy your product.

Use your product.

Transform their life.

Recommend to everyone.

Buy more of your product.

Repeat.

In reality, this journey is like a vacation tour with stops, experiences, and conversation along the way.

Often, there is a combination of delightful and unexpected surprises, as well as some detours, miscommunication, and frustration.

 

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