Organizational Spirit

West Chester University Sig Ep House
West Chester University Sig Ep House. Lived on second floor for a year.

From a lifetime at Disney, particularly the last 15 years at Disney Institute, i saw first hand from countless (about 2,000) looks inside industries and organizations, that an overwhelming majority are like a ship without a rudder.

No rudder.

No foundational, guiding organizational values.

Rarer still, i astonishingly discovered, are organizations where the values are actually defined, not simply implied.


  • Openness
  • Respect
  • Courage
  • Honesty
  • Integrity
  • Diversity
  • Balance

Not until the early 1990’s did we actually have written down leadership values.

A list is a great start, but ineffective without agreed upon definitions.

We did that.

We defined all seven core Disney leadership values.

It changed everything.

For the first time, we all had clear organizational expectations around behaviors.

Behaviors, not human resources concepts or theories.

Perhaps sometime after the Disney Leadership Book is published i will be able to refer you to the page(s) where our ORCHIDB values are explained in detail.

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